My formative creative work. I was lucky to work side by side with the Creative Director who conceived of the original Chevron Talking Cars ads. A brilliant insight led to a 15+ year creative campaign educating consumers about the quality of Chevron gasoline and tapping into their love of their cars. Ad Age named it “the campaign of the decade.” I coordinated ad creation across stadium signage, national broadcast, magazines, outdoor billboards, at-the-pump signage, radio, digital banner ads, even toy creation – all laddering up the Talking Cars campaign strategy.