I led the team of creatives, strategists, and producers responsible for developing the digital campaigns and immersive experiences to promote a collection of Xbox games in support of the XboxOne product launch. We supported four game titles across two release seasons. Our work for Sunset Overdrive was highly creative and innovative – creating assets when we didn’t have them. The campaign was a huge success. Media was pumped about the game, calling it “the best Xbox game of the year,” and the campaign was an official honoree of the Webby Awards. Xbox’s Corporate Vice President also hailed the creative as the best, most disruptive digital work they had ever produced.