I initiated the effort to evaluate Propeller’s brand. While we consistently received feedback about the unique look and feel of our visual identity, the company was growing quickly, and the existing brand was more than five years old. We developed a new logo, tagline, and visual style to better position Propeller as a growing company. I also introduced a content marketing plan to expand leadership presence in support of aggressive revenue goals. One of the key aspects of our success was a robust communications plan inclusive of brand storytelling, PR, thought leadership, and blog and social content – a highlight of which was a byline article in Fast Company and eight additional earned media highlights.